Organisational Agility and 7Ps of the Marketing Mix for the Post-COVID-19 Period: A Case Study of the Indian Informal Food Sector

Uma, V. R.; Raja, Manivannan Anand Shankar; Kureethara, Joseph Varghese

doi:10.2139/ssrn.3905082

Cited by 2 publications

(3 citation statements)

References 1 publication

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“…Their lean methodology was mainly focused on the elimination of seven kinds of waste or ‘Muda’ in Japanese manufacturing, i.e., overproduction, waiting, transportation or conveyance, over processing or incorrect processing, excess inventory, unnecessary movements, and defects [ 60 , 61 ]. Lean thinking supports an approach to value that optimises resource use [ 62 ], where every activity that does not add value from the purchaser’s point of view is considered waste [ 63 ]. Thus, leanness can be described as doing more with less [ 64 ].…”

Section: Food Supply Chains: Structures and Operationalisationmentioning

confidence: 99%

Food Insecurity: Is Leagility a Potential Remedy?

Kowalska,

Lingham,

Maye

et al. 2023

Foods

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In the wake of the COVID-19 pandemic, and Ukraine–Russian conflict, both significant geo-political and socio-economic shocks to the global food system and food insecurity has risen across the world. One potential remedy to reduce the level of food insecurity is to move from a lean just-in-time food system to one where there is more resilience through greater agility both in routine supply operations and also in the event of an emergency situation. The aim of this critical perspectives paper was to firstly reflect on the concepts of lean, agility, and ‘leagility’. Then, this study considered the ability of individual organisations and the whole food system to be resilient, adaptive, enable the elimination of waste, reduce inefficiency, and assure the consistent delivery to market requirements in terms of both volume, safety, and quality. Promoting the concept of leagility together with advocating resilient, sustainable practices that embed buffer and adaptive capacity, this paper positions that increasing digitalisation and improving business continuity planning can ensure effective operationalisation of supply chains under both normal and crisis situations, ultimately reducing the risk of food insecurity at personal, household, and community levels.

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Section: Food Supply Chains: Structures and Operationalisationmentioning

confidence: 99%

Food Insecurity: Is Leagility a Potential Remedy?

Kowalska,

Lingham,

Maye

et al. 2023

Foods

View full text Add to dashboard Cite

show abstract

“…As mentioned above, organizational agility based on the adoption of various market changes (Ramkumar et al, 2021) in relation to the customized products and services. Similar with the organizational agility, the entrepreneurial orientation is also most important which has connection with organizational…”

Section: Literature Reviewmentioning

confidence: 99%

“…Most importantly, in the hotels of Thailand, the adoption of various changes is most important. To produce customised services the concept of organisational agility is most central (Ramkumar, Raja, & Kureethara, 2021). Despite the high growth of hotel industry in Thailand, this industry is still facing various issues related to market changes.…”

Section: Introductionmentioning

confidence: 99%

Influence of entrepreneurial orientation and Leaderships management on organizational agility of hotel business in Thailand with moderating role of innovative learning

Champatong

Sawangdee

Poprateep³

2022

ijhs

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The objective of this study is to examine the role of entrepreneurial orientation and leadership management in organizational agility with the help of customer focus as mediating variable. Data collection is made through survey questionnaire. Hotel industry of Thailand is considered in this study. Therefore, questionnaires were distributed among the employees of Thailand hotels. Results of the study are approached by analyzing the data through statistical software. It is found that; entrepreneurial orientation has positive effect on organizational agility and customer focus. Furthermore, leadership management has positive effect on organizational agility and customer focus. Customer focus by hotels also promoting organizational agility with the help of entrepreneurial orientation and leadership management.

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Organisational Agility and 7Ps of the Marketing Mix for the Post-COVID-19 Period: A Case Study of the Indian Informal Food Sector

Cited by 2 publications

References 1 publication

Food Insecurity: Is Leagility a Potential Remedy?

Food Insecurity: Is Leagility a Potential Remedy?

Influence of entrepreneurial orientation and Leaderships management on organizational agility of hotel business in Thailand with moderating role of innovative learning

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