1977
DOI: 10.1007/978-1-349-15823-2
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Organisational Buying Behaviour

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Cited by 40 publications
(2 citation statements)
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“…Previous research in business-to-business marketing suggests three distinct buying situations faced by industrial buyers: straight rebuy, modified rebuy and new task (Robinson et al ., 1967; Hill and Hillier, 1977; Nicosia and Wind, 1977). These buying situations vary in complexity and buying processes that occur prior to the industrial buying decision.…”
Section: Business Buying Situations and Potential Impact Of Internet Of Thingsmentioning
confidence: 99%
“…Previous research in business-to-business marketing suggests three distinct buying situations faced by industrial buyers: straight rebuy, modified rebuy and new task (Robinson et al ., 1967; Hill and Hillier, 1977; Nicosia and Wind, 1977). These buying situations vary in complexity and buying processes that occur prior to the industrial buying decision.…”
Section: Business Buying Situations and Potential Impact Of Internet Of Thingsmentioning
confidence: 99%
“…. reciprocity history (Dickson, 1966;Sheth, 1972;Hill et al, 1975;Corey, 1976;Hill and Hillier, 1977;Webster and Wind, 1988;Dzever, 1993aDzever, ,b, 1995Dzever, , 1996.…”
Section: Review Of the Literaturementioning
confidence: 99%