“…The benefits of the culture in organizations direct the organization towards goal attainment, organizational success, enhance organizational citizenship, loyalty, customer satisfaction, motivation and increase the consistency of employees' behaviour (Pressing and Loennies, 2011;Martins and Von der Ohe, 2006;Robbins, 2005;Struwig and Smith, 2002). Also, culture is able to create a unifying force that increases organizational performance and it is able to positively affect employee behavior, the financial performance of the organization and creates a competitive advantage (Ledimo, 2015;Manetje and Martins, 2009;Ivancevich et al, 2005;Werner, 2007;Mazur, 2010;Madu, 2012;Davidson, 2003 andBarney, 1991).…”