“…Several scholars accentuate the prizing of drinkers' social bonding together with human motivation and behavior in drinking with reciprocal social norm (Creswell, Sayette, Manuck, Ferrell, Hill & Dimoff, 2012;Carrigan, Lindridge, MacAskill, Eadie, Gordon & Heim, 2009;Keenan, Saburova, Borova, Elbourne, Ashwin & Leon, 2015;Tingey, Cwik, Chambers, Goklish, Larzelere-Hinton, Suttle, Lee, Alchesay, Parker & Barlow, 2016;Walker & Bridgman, 2013). In the past, drinking was a primal motivation of Genghis Khan's success, as a mighty conqueror of Eastern Europe and Asia in the early 13 th century to build the mighty Mongol empire (de Hartog, 1989).…”