Organization of bleisure-tourists service as a factor of sustainable development of the tourism sector of the Rostov region

Abstract

This study is aimed at analyzing the features of the functioning of the hotel services market in the city of Rostov-on-Don and the Rostov region, identifying the factors of its sustainable development due to the organization of services for bleisure tourists. The paper presents a new format of travel in the tourism sector, convenient for the consumer of a certain business status. The article examines the features and trends in the development of bleisure tourism, assesses the total number of rooms of accommodation facilities in the city of Rostov-on-Don of a business nature and the range of additional hotel services they provide in order to identify opportunities in the field of serving bleisure tourists. The popularity of the new format is due to the large concentration in the labor market of a new type of people who prefer to combine work and personal life, as well as their desire to explore new places. The paper identifies the distinctive features of a bleisure trip, as well as identifies the main amenities and services that bleisure tourists are looking for in accommodation facilities. The intensive development of bleisure tourism contributes to the need to develop technologies for serving bleisure tourists in business hotels. The development of congress hotels and the intensification of the offer of business additional services is the main prerequisite for the active and successful promotion of bleisure tourism. The organization of services for bleisure tourists can become a highly profitable area for business hotels.

Bleisure Travel Reimagined: Implications for Research

“…According to Petrenko et al (2023), hotel companies might use the certain tactics to draw in bleisure travellers (these are similar to the earlier presented industry viewpoint, recorded by Barten in 2024). According to , the growth of bleisure in cities should be based on the evaluation of particular services (venues, lodging, support services), local tourist resources (natural resources, culture, heritage), accessibility and global connectivity (particularly through air connections), hospitality (both the hospitality offered by the local population and qualified technical human resources), and destination promotion and marketing strategies.…”