“…197-198). Lastly, in line with a number of other studies, we also speculate that ambidexterity strategies are perceived to be linked to improved firm performance (see, for example, Junni, Sarala, Taras, &Tarba, 2013, andTushman, 2013, for extensive reviews of the literature linking organizational ambidexterity and financial performance). One of the key arguments in the literature is that ambidexterity strategies are needed to secure firm survival in fast-changing, complex business environments, where an either/or approach to strategic planning may be inadequate.…”