2015
DOI: 10.17680/akademia.20691
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Organizational Change and Communication Strategies

Abstract: Despite the popularity of planned organizational change efforts, the failure rates of implementation are as high as 50 to 70 percent. While these efforts are affected by technical issues, the organizations' approach to change, technological capabilities, leadership, assessment, planning, organizational culture and communication strategies are thought to play a more critical role. The central purpose of this study is to examine the role that communication strategies play in the implementation of a popular plann… Show more

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