Abstract. The educational sphere is undergoing significant changes, the focus is on the competitiveness and customer service. This study examined the role of organizational culture, satisfaction of job and education in quality assurance of education and quality service of customers of the University of civil engineering. In this study three measuring methods are applied. The first one focused on the measurement of the components of organizational culture, and the second one evaluated the job satisfaction of employees, the third one measured the level of satisfaction of learners. The workers of the University highly evaluated follow indicators of job satisfaction: the opportunity to be busy all the time, the ability to work alone, the opportunity to do something for others and the ability to perform a various types of work. They gave more importance to the quality of services provided to students, and the importance of these services for the university. The correlation between organizational culture and satisfaction of students was significant. Unlike employees, students showed greater consistency in the positive perception of the university and positively evaluated its activities a whole.