“…Even though the mainstream RBV focuses on intangibles as a source of competitive advantage, studies adopting the natural view have also supported the notion that intangibles may enhance a firm's responsibility performance (e.g., Arag贸n-Correa and Sharma, 2003). Researchers have studied intangibles such as innovation (e.g., Klassen and Whybark, 1999), human resources (e.g., Russo and Harrison, 2005), corporate reputation (e.g., Strong, Ringer, and Taylor, 2001), and organizational culture (e.g., Howard-Grenville and Hoffman, 2003) and their links to different dimensions of corporate responsibility. RBV scholars have also noted that the relationship between intangibles and performancewhether financial variables or responsibility variables-may operate in reverse.…”