“…This culture of innovation has the potential to lead to the development of one-of-a-kind tourism products, experiences, and services that appeal to domestic tourists, which in turn will drive growth and employment opportunities within the sector. Moreover, empowered employees demonstrate a sense of ownership and responsibility for their work, which motivates them to be proactive, efficient, and focused on delivering results (Gençer and Gençer, 2020;Spyridou, 2019). This increased productivity translates into improved operational efficiency within tourism businesses.…”