Organizational Identity and Its Applications: A Direction for Further Research

Stanske, Sarah

doi:10.1057/978-1-137-57724-5_2

Cited by 2 publications

(2 citation statements)

References 107 publications

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“…Taking into consideration the growing attention of contemporary research on OI to consulting firms [40,41] for our case study we selected a medium-sized Italian HR Consulting company with circa 10 international branches. The Company was founded more than 70 years ago and is now an European leader in developing and selling scientific assessment tools, which build the base for their HR consulting activities.…”

Section: Methodsmentioning

confidence: 99%

“…It has recently (January 2017) changed its name to re-position itself in an international competitive context, and to reemphasize to their customers, suppliers, and employees who they are and what they do. Thus, the self-reflective question "Who are we as an organization" considered relevant in situations of organizational change [41] is pertinent to this organization. 22 semi-structured interviews were conducted with 22 Company employees chosen to represent employees with different employment tenure, hierarchical roles, and contract types to ensure the variety of the sample.…”

Section: Methodsmentioning

confidence: 99%

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Social Media Use and Organizational Identity: A Case Study

Lauro

Tursunbayeva

Bunduchi

et al. 2021

Lecture Notes in Information Systems and Organisation

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Organizational identity (OI) concept has been used only sporadically in information systems (IS) research despite the fact that technology in general and social media (SM) in particular are transforming the way individuals, groups and organizations think about and define themselves. This study examines the relationship between the extent of employees' SM use for professional purposes and the nature of OI that employees hold about their employer. This relationship was examined in a medium-sized Italian HR Consulting Company. Data were collected by interviewing 22 employees and from examining their LinkedIn accounts. The preliminary findings illustrate that OI might not depend on employees' SM use. Our analysis unearthed both strategic and cultural aspects of employees OI, with the former prevailing, but found that that these aspects do not vary depending on the extent of employees' SM use. Taking into consideration that LinkedIn is the world's largest professional SM, the study also has important practical implications highlighting the need to explain SM use to employees.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%