“…A firm is seen to be embedded in a network of exchange relationships, which enables the firm to have access to complementary resources and activities of other actors in the firm's network (Awuah, 2008;Gummesson, 2002;Håkansson and Snehota, 1995). In interaction with other actors in a firm's network, the firm and the interacting partners engage in mutual learning, which will among other things, enhance the firm's ability to perform better (Tzokas and Saren, 2004;Dunphy et al, 1997). According to Cavusgil, et al, (2012) a firm, which engages in international businesses stands the better chance to learn much about world market than those that are focused only in the domestic market.…”