Organizational response to public relations: An empirical study of firms in Singapore

Wee, Chow Hou; Tan, Siew Li; Chew, Kim-Ling

doi:10.1016/s0363-8111(96)90049-1

Cited by 11 publications

(6 citation statements)

References 24 publications

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“…Samples for this study were taken from consumers in Taiwan with actual experiences in purchasing insurance. The study focused on the insurance industry because Wee et al (1996) suggested that the service industry and particularly insurance is more concerned with and would be more willingly to participate in PR activities than the manufacturing industry. In this research we take the broad view that an unfavourable brand image is generally considered to be undesirable for the brand to be associated with, from the consumers' perception.…”

Section: Research Methods Sample and Data Collectionmentioning

confidence: 99%

The moderating effect of brand image on public relations perception and customer loyalty

Hsieh

2008

Marketing Intelligence &Amp; Planning

144

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Purpose -The purpose of the paper is to investigate the relationship between customer perceptions of public relations (PR) and customer loyalty; to test for the moderating role of brand image in that relationship. Design/methodology/approach -Data were collected in a survey of customers of the insurance industry in Taiwan, using a questionnaire designed on the basis of focus-group discussions with 30 consumers. Hierarchical regression analysis of data from 367 respondents was used to test two hypotheses. Findings -The results show that consumers' perception of an organisation's PR practice is an antecedent of loyalty. The impact of public relations perception (PRP) on customer loyalty is stronger and more significant when the brand image is favourable. If it is unfavourable, the effect of PRP on customer loyalty is negligible. Research limitations/implications -This study extends previous research by examining the moderating role of brand image. Further research is indicated, to identify the key moderators of the driving force of PR in relation to customer relationship marketing. Originality/value -This paper proposes an original eight-item scale for the assessment of customer PRP activity, which can be applied in practice to measure its effectiveness under different brand-image conditions.

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Section: Research Methods Sample and Data Collectionmentioning

confidence: 99%

The moderating effect of brand image on public relations perception and customer loyalty

Hsieh

2008

Marketing Intelligence &Amp; Planning

144

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“…Numerous researchers have illustrated how countries throughout the world show cultural differences in public relations activities, for example, in Korea (Shin and Cameron, 2001), Japan , China (Zetlin, 1995), India (Singh, 2000), the Philippines (Panol, 2000), Malaysia (Kaur, 1997), Singapore (Beng, 1994;Wee et al, 1996) and Taiwan (Huang, 2000). Similarly, recent studies have focused on varying public relations practices in such European nations as Austria and Norway (Haug and Koppang, 1997;Taylor, 2000), the UK (Davis, 2000), Germany (Ferguson, 1998), Greece (Lyra, 1991), Hungary (Hiebert, 1994), Bulgaria (Dimitrova, 1998), Slovenia (Vercic et al, 1996) and the post-Communist world (Hiebert, 1992;1994).…”

Section: Cultural Variance In the Source-reporter Relationshipmentioning

confidence: 99%

“…Empirical evidence is available regarding the nature of public relations activities in different cultures (Beng, 1994;Haug and 254 JAE-HWA SHIN and GLEN T. CAMERON Koppang, 1997;Hiebert, 1992;Huang, 2000;Kaur, 1997;Lyra, 1991;Singh, 2000;Singh and Smyth, 2000;Taylor, 2000;VanLeuven and Pratt, 1996;Wee et al, 1996). The evidence is particularly strong in scholarship on media relations practice, which has long recognized that facets and characteristics of the relationship between public relations practitioners and journalists reflect the cultural variance among countries (Shin and Cameron, 2001;.…”

Section: Introductionmentioning

confidence: 99%

The Interplay of Professional and Cultural Factors in the Online Source-Reporter Relationship

Shin

Cameron

2003

Journalism Studies

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Using discriminant function analysis, this study identifies both professional and cultural factors that distinguish source-reporter relations in South Korea and the United States. Some 339 public relations practitioners and journalists in Korea and the US were surveyed regarding 20 types of offline and online source-reporter interactions (i.e. telephone contact, fax/mail/wire/courier news releases, interviews, press conferences, private meetings, email news releases, multimedia press kits, homepages, website pressrooms, etc.) in terms of usefulness, influence, credibility, ethics and professionalism. Particular attention was given to online media relations. Overall, email news releases, online inquiry, homepages and website pressroom were evaluated highly as useful, influential, credible, ethical and professional. Particularly, email news releases were rated as useful and influential, whereas the website pressrooms were highly evaluated as credible, ethical and professional.

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“…Indeed, media relations in Singapore have remained a staple and critical public relations function among practitioners (Low and Kwa, 2005;Tan, 2001;Wee et al, 1996;Yeap, 1995;Yeo and Sriramesh, 2009). Consistently, it is a top source of revenue for most public relations agencies (Chay-Nemeth, 2009;Tan, 2001).…”

Section: Introductionmentioning

confidence: 99%

Media relations in an evolving media landscape

Pang

Chiong

Hassan

2014

Journal of Communication Management

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Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information tool. Design/methodology/approach – In-depth interviews with 20 media relations practitioners who were former journalists. Practitioners with journalism experience were chosen as they perform better at media relations (Sallot and Johnson, 2006a; Sinaga and Callison, 2008). Findings – The model posits two sets of influences, i.e. internal (journalist mindset, journalist routines and newsroom routines) and external (extra-media forces and media ideology) in media relations. Internal influences were found to be more prevalent than external influences and journalist mindset was the most pervasive factor influencing media relations. Research limitations/implications – Findings are based solely on interviews and some claims cannot be corroborated. As this is a qualitative study situated in one country, it is also not generalizable. Practical implications – This study will serve useful insights for new practitioners to approach media relations in a holistic and systematic manner and for seasoned practitioners to re-evaluate their current media strategies. Originality/value – This inaugural test found rigor in the model, and affords an in-depth understanding of the dynamics of journalist-practitioner relationships in a changing media landscape. It also presents an intriguing opportunity for the model to be applied to countries where the media industry operates under vastly different environments so as to ensure that the model stands up to scrutiny as it seeks to be positioned as a viable model for media relations.

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Organizational response to public relations: An empirical study of firms in Singapore

Cited by 11 publications

References 24 publications

The moderating effect of brand image on public relations perception and customer loyalty

The moderating effect of brand image on public relations perception and customer loyalty

The Interplay of Professional and Cultural Factors in the Online Source-Reporter Relationship

Media relations in an evolving media landscape

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