“…The theory of problemistic search has developed into a major research stream on the effects of performance feedback, started by papers showing that performance relative to aspiration levels, in fact, led to market entry and exit (Greve, 1998) as well as other strategic decisions such as R&D and innovation launches (Greve, 2003). This work exceeds 100 empirical papers and has been reviewed multiple times (Gavetti, Greve, Levinthal, & Ocasio, 2012;Kotiloglu, Chen, & Lechler, 2019;Posen, Keil, Kim, & Meissner, 2018;Shinkle, 2012), with scholars in agreement about its potential and usefulness to examining strategic decisions, including IB decisions such as corporate internationalization (Jung & Bansal, 2009) and international market development (Su & Si, 2015).…”