The purpose of this research is to substantiate and develop conceptual provisions along with an array of economic and mathematical models, as well as re commendations for managing the economic agents’ behavior in the digital space using artifi cial intelligence tools. The main result is an array of economic and mathematical models and practical recommendations for increasing the opportunities and reducing the threats of using artifi cial intelligence tools, which form the scientifi c basis for managing the behavior of economic agents in the digital space. For government authorities and management, organizations and enterprises, as well as for researchers, teachers, postgraduate students, students, all those who are interested in the problems of behavioral and digital economics.