Organizational Transformation: A Management Research Perspective
Ester Christou,
Frank Piller
Abstract:Organizational transformation is a complex and multifaceted process that involves a fundamental change in the way an organization operates and delivers value to its stakeholders. It can be triggered by a variety of internal and external forces, such as technological change, shifts in the competitive landscape, or changes in market demand. To successfully manage organizational change, organizations must be able to adapt and respond to changing circumstances in a proactive and strategic manner. This chapter revi… Show more
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