“…Climate destabilisation and the exploitation of workers in developing countries have evolved into topics for business (Shafer & Lucianetti, 2018, p. 274). NGOs (Valor & Merino de Diego, 2009), the media (Dobele, Westberg, Steel, & Flowers, 2014; Koch, Denner, Viererbl, & Himmelreich, 2019), politicians, trade unions (Song, Chun, Brodmann, & Song, 2020), and the public criticise business for ecological and social irresponsibility (Wright & Nyberg, 2017, p. 1635). Together with internal motivation for taking adequate CSR action (Ditlev‐Simonsen & Midttun, 2011; Heikkurinen & Mäkinen, 2018:594–595), such negative attention compels companies not only to make substantial CSR efforts, but also to produce much jargon.…”