Organizing CSR Communication: Challenges for Integrated CSR Communication from a PR and Organizational Communication Perspective

Jarolimek, Stefan; Weder, Franzisca

doi:10.1007/978-3-319-44700-1_7

Cited by 7 publications

(7 citation statements)

References 32 publications

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“…The results in this study on the investigation of CSR impact on CSR authenticity showed a significant influence, and therefore consistency with results from previous studies (Alhouti et al, 2016;Jose et al, 2018;Liu and Jung, 2021). Although recent literature implies that a proof of a company's CSR engagement including a proof of its specific taken actions in CSR context will ensure authenticity and credibility, respectively, this study was not able to support a significant influence of CSR proof on CSR authenticity (Andersen et al, 2017;Ettinger et al, 2017;Jarolimek and Weder, 2017). A possible explanation of why proof was not found to be significantly influencing CSR authenticity is that a common and in-depth understanding of the necessity and the possibilities of proof might be missing among the participants.…”

Section: Discussionsupporting

confidence: 63%

“…The mentioned antecedents were chosen, because studies found inconsistent results regarding the influence of the different types of motives (Alhouti et al, 2016;Ellen et al, 2006;Jeon and An, 2019). Moreover, this study includes CSR proof as a new antecedent to investigate its influence on CSR authenticity, addressing the assumption of a general mistrust in CSR activities caused by often observed inconsistency between corporate statements and actual actions taken, as well as hidden motives and low-fit scenarios (Gunawan et al, 2020;Jarolimek and Weder, 2017). Proof is included as new possible antecedent of CSR authenticity as it has never been investigated.…”

Section: Ejmsmentioning

confidence: 99%

“…Therefore, a true, factual and proven CSR reporting becomes indispensable. Even established companies with implemented CSR strategies struggle in CSR communication in terms of credibility, authenticity and trust, because of inconsistency between corporate statements and actual actions taken in CSR (Gunawan et al, 2020;Jarolimek and Weder, 2017). Authenticity regarding CSR activities and the communication of these activities can be reinforced by clearly verifiable statements and key economic figures in reporting.…”

Section: Csr Proofmentioning

confidence: 99%

“…Skepticism among consumers has been aroused because of inconsistency between corporate statements and actual actions taken in CSR. This situation is known as corporate hypocrisy, and results in perceived greenwashing (Gunawan et al, 2020;Jarolimek and Weder, 2017). Recent research has shown that consumers have a dismissive attitude against companies whose CSR engagement is perceived as inauthentic and thus fails in terms of credibility (Alhouti et al, 2016;Gunawan et al, 2020;Jose et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

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Authentic corporate social responsibility: antecedents and effects on consumer purchase intention

Mäncher

Zerres

Breyer-Mayländer

2023

EJMS

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PurposeThe aim of the research is to identify the factors that create an authentic company's corporate social responsibility (CSR) engagement and to investigate whether an authentic CSR engagement influences the purchase intention. In addition, the study attempts to provide insights into the mediation role of attitude toward the company and frequency of purchase on purchase intention.Design/methodology/approachIn this study, a theoretical framework is developed in which major antecedents of authentic CSR are identified. A specific example of a brand and its corporate social responsibility activities was used for the study. An online questionnaire was used to collect the data. To verify the hypothesis, structural equation modeling with the partial least squares method was used. A total of 240 people participated in the study.FindingsThe results of the study confirmed that CSR authenticity positively influences consumer purchase intention. Furthermore, the hypothesized impact of CSR authenticity on attitudes toward the company and frequency of purchase could be verified.Originality/valueAlthough there is research on the antecedents influencing the consumer's perceived authenticity of CSR, it has not addressed differences in impact and has not presented a full picture of influencing antecedents. In addition, CSR proof as a new antecedent is investigated in the study. Moreover, research on outcomes of perceived CSR authenticity still lacks depth. The study therefore addresses this research gap by providing an extensive research framework including antecedents influencing CSR authenticity and outcomes of CSR authenticity.

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Section: Discussionsupporting

confidence: 63%

Section: Ejmsmentioning

confidence: 99%

Section: Csr Proofmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Authentic corporate social responsibility: antecedents and effects on consumer purchase intention

Mäncher

Zerres

Breyer-Mayländer

2023

EJMS

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“…Moreover, the potential for PR to communicate about sustainability can be spotted in the rather established fields of strategic CSR Communication (Jarolimek and Weder, 2017; Rasche et al, 2017; Weder et al, 2019b), climate change and environmental communication (Stecula and Merkley, 2019) and sustainable consumption communication (Golob et al, 2019; Linea et al, 2016). However, these approaches are also mainly functionalist or pragmatic.…”

Section: Introductionmentioning

confidence: 99%

Strategic problematization of sustainability reframing dissent in strategic communication for transformation

Weder

2021

Public Relations Inquiry

Self Cite

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Involving stakeholders in organizational decisions is essential in the present sustainability movement, associated with the social license to operate and specific forms of communication in, from and about organizations with an impact orientation. This paper introduces a concept of strategic problematization of sustainability for transformation as innovative approach to Public Relations (PR), acknowledging the plurality of agonistic voices in stakeholder engagement processes in social, cultural and environmental transformations and challenging the normative concept of dialogue and solution- and consensus-oriented approaches to date. The article discusses the transformative potential of PR by reframing dissent and introducing problematization as ability to agonize and, therefore, as key process of constructive strategic communication for sustainable development. Three conversational procedures in water (scarcity) management on a local, national and international level were chosen to explore the potential of strategic problematization in relation to sustainability as normative framework of today’s society. The implications of the case studies and the conceptual framework expand existing engagement theories with a critical perspective and manifest the transformative potential of PR for a sustainable future.

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Verantwortungskommunikation von Unternehmen

Röttger,

Dudenhausen

2024

Handbuch Der Public Relations

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Organizing CSR Communication: Challenges for Integrated CSR Communication from a PR and Organizational Communication Perspective

Cited by 7 publications

References 32 publications

Authentic corporate social responsibility: antecedents and effects on consumer purchase intention

Authentic corporate social responsibility: antecedents and effects on consumer purchase intention

Strategic problematization of sustainability reframing dissent in strategic communication for transformation

Verantwortungskommunikation von Unternehmen

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