The first regio-, diastereo-, and enantioselective direct Michael reaction of b,g-unsaturated ketones with nitroolefins is enabled by Brønsted base/hydrogen-bonding bifunctional catalysis.Asquaramide-substituted tertiary amine catalyzest he reaction of ab road range of b,g-unsaturated ketones to proceed at the a-site exclusively,g iving rise to adducts with two consecutive tertiary carbon stereocenters in diastereomeric ratios of up to > 20:1 and enantioselectivities generally in the 90-98 %eer ange. Scheme 1. Site selectivity in the catalyst-driven functionalization of ambivalentv inylogous enolates.[*] I. Iriarte, O. Olaizola, Dr.