The Rashba effect is spin degeneracy lift originated from spinorbit coupling under inversion symmetry breaking and has been intensively studied for spintronics applications. However, easily implementable methods and corresponding materials for directional controls of Rashba splitting are still lacking. Here, we propose organic-inorganic hybrid metal halide perovskites as 3D Rashba systems driven by bulk ferroelectricity. In these materials, it is shown that the helical direction of the angular momentum texture in the Rashba band can be controlled by external electric fields via ferroelectric switching. Our tight-binding analysis and first-principles calculations indicate that S = 1=2 and J = 1=2 Rashba bands directly coupled to ferroelectric polarization emerge at the valence and conduction band edges, respectively. The coexistence of two contrasting Rashba bands having different compositions of the spin and orbital angular momentum is a distinctive feature of these materials. With recent experimental evidence for the ferroelectric response, the halide perovskites will be, to our knowledge, the first practical realization of the ferroelectric-coupled Rashba effect, suggesting novel applications to spintronic devices.electronic structure | density functional theory | effective Hamiltonian T he Rashba effect has been widely investigated in 2D surfaces, interfaces, quantum wells, and 3D bulk systems (1-6). The essential requisite for the Rashba effect is that the spin degeneracy is lifted by the inversion symmetry-breaking (ISB) field in the presence of the spin-orbit coupling (SOC). To date, major concerns have focused on enlarging Rashba strength characterized by the Rashba coefficient α R (3, 5, 6). The controllability in the direction of the ISB field, on the other hand, has not been seriously considered. In a surface or an interface, the potential gradient generated by the structural inversion asymmetry results in the loss of controllability; the field direction is mainly fixed according to the preformed surface or interface configuration. The situation is similar in recently discovered 3D Rashba material BiTeI (6), because this material has the compositional ISB field between Te and I layers.Controlling the ISB field and ultimately Rashba-type band splitting can be achieved by using a novel ferroelectric Rashba material (7,8). In a ferroelectric system, the bulk polarization controlled by external electric fields generates the ISB field. Therefore, the ferroelectric polarization directly couples to the spin splitting and the helical spin texture in the ferroelectric Rashba material, enabling the helicity reversal via the ferroelectric switching. Recent theoretical study suggested GeTe as a possible candidate for this mechanism, but the direct measurement of the ferroelectric polarization and switching is still missing due to the sizable conductivity of bulk GeTe (7,8).We consider organic-inorganic hybrid metal halide perovskites as promising ferroelectric Rashba materials. The general formula for this materia...