Shale gas reservoir is a fine-grained sedimentary rock with component of clastic particles and organic matters, and the accumulation of the organic matters would determine the effective development of shale gas. The paleoclimate, detrital influx, redox of the water and paleoproductivity are effective geochemical indicators that could help to find the favorable shale gas reservoir stratum. In this study, the shale samples collected from Niutitang Formation (Northern Guizhou, China) were launched the measurements of the content of major elements and trace elements, and the characteristics of geochemical indicators were analyzed, which can be used to discuss the accumulation model of organic matters. Besides, the pore structure of shale sample controlled by the enrichment of organic matters is also discussed. The paleoclimate is dominant cold and dry, and it changes to warm and humid at the later Niutitang period, and the detrital influx also increased at the later Niutitang period; the water environment of Niutitang Formation shale presents as reductive, and the paleoproductivity of the Niutitang Formation shale is commonly high. The enrichment of organic matters in the Niutitang Formation is dominantly controlled by the redox of the water, while the hydrothermal activity and the paleoproductivity lead to the difference enrichment of organic matters in the Niutitang Formation shale. The accumulation model of organic matters also influences the characteristics of pore structure from the Niutitang Formation shale, and the pore structure could be divided into two types. The shale with high content of organic matters also features high content of quartz and pyrite, and these minerals contribute to the preservation of pore space in the shale, while that of the clay minerals is contrary. The high content of organic matters and preferable pore characteristics indicate the Niutitang Formation favors the development of shale gas, especially that for the lower Niutitang Formation.