ZnO nanostructures are promising for a wide range of applications, including gas sensors. Ethanol sensing using ZnO remains unexplored though. In this paper, we report ethanol-sensing using un-doped ZnO nano flowers and Mg doped ZnO nano flowers. These are grown using a rather simple chemo-thermal process, making this a plausibly scalable technology. To study the structural and morphological properties of undoped ZnO and Mg doped ZnO nanoflowers, Raman spectroscopy, Fourier Transform Infrared Spectroscopy (FTIR), x-ray diffraction and Field Emission Scanning Electron Microscopy (FESEM) are carried out. Ethanol sensing properties of undoped ZnO and Mg doped ZnO nanoflower devices are investigated toward different ethanol concentration (concentration range of 1–600 ppm at 100°C–200°C). Our findings show that 15% Mg doped ZnO nano flower is better than ZnO nano flower for ethanol gas-sensing applications.