OTA Platforms Online Travel in the Post-Epidemic Era - Case Study of Trip.com Group

Abstract

In order to study the countermeasures of online travel OTA under the epidemic situation, taking Ctrip as the research object, this paper analyzes explicitly its corporate strategy and business strategy and puts forward suggestions and prospects for the future development of Ctrip. The results showed that Ctrip adopted the strategy of tourism marketing hub and the strategy of rural tourism revitalization in the face of the epidemic's impact. Specific performance through live presale, pay attention to the surrounding tour and domestic and foreign development of three aspects. These ways to enable Ctrip to pass the epidemic smoothly

Exploring Cultural Losses in the Tourism Website Translation: A Case Study of Trip.com

“…This inherent cultural depth makes Hangzhou an ideal data source for exploring how such references are translated and presented in the context of a tourism website like Trip.com. Secondly, Trip.com is one of the largest and most influential online platforms for travel services in China (Jiang, 2022). As a platform catering to a diverse audience, its approach to translating cultural references for a global readership can offer valuable insights into how the delicate balance between cultural authenticity and target audience comprehension is achieved.…”