OTEL İŞLETMELERİNDE SOSYAL SORUMLULUK UYGULAMALARI ve COVİD 19 DÖNEMİNDE YERLİ TURİSTLERİN BEKLENTİLERİNİN BELİRLENMESİ

Abstract

Corporate social responsibility activities attract more attention especially in times of global crisis and enable businesses to make a difference. In this study, it is aimed to determine how domestic tourists perceive the CSR practices of hotel businesses during the Covid 19 period. In the study, the interview method, one of the qualitative research methods, was preferred. Interviews were held online with 28 volunteer participants in April and May 2020. The data obtained from the interviews were analyzed by entering the Maxqda 18 analysis program.
 
 Considering the results obtained in the study, it was seen that the participants expected the hotels to fulfill their responsibilities especially "to the environment and society" during the Covid-19 period. Expected environmental responsibilities in line with participant statements; It has been determined that "protection of the natural environment, control and evaluation of wastes, cleaning, closure of service, food measures and implementation of environmentally friendly practices". In addition, in terms of social responsibilities, the expressions "service to the health sector, service to the community, taking preventive and security measures, closing the service and postponing collective events" came to the fore. Finally, the participants stated that they would recommend the hotels with CSR more to their friends and they would prefer these hotels for accommodation.