“…In Norway, parenting norms are in consonance with ‘intensive parenting’, the dominant ideology of child‐rearing in Western societies shaped by middle‐class values and notions of children's vulnerability (Bendixsen & Danielsen, 2018; Lee, Bristow, Faircloth, Macvarish, & Furedi, 2014). Intensive parenting constructs parenting as ‘child‐centered, expert‐guided, emotionally absorbing, labor‐intensive and financially expensive’ (Hays, 1998 p. 9), and its development has been parallel to an expansion of family policies and expert knowledge on child‐rearing (Lee et al, 2014).…”