Others' fortune in online vs offline settings: how envy affects people's intention to share information

Abstract

PurposeThis paper aims to fill a gap in the existing literature by answering the following question: is the effect of envy on people's intention to share information the same in offline settings and on online social networks?Design/methodology/approachTwo studies demonstrate (1) how envy that results from upward social comparisons affects people's intention to share information and (2) the difference between online and offline settings.FindingsThe likelihood of sharing information susceptible of triggering envy is lower in online social networks than in an offline scenario.Research limitations/implicationsIn digital environments, feelings of envy depend on the number of social comparisons that the individual is exposed to.Practical implicationsThis research recommends (1) incorporating tools that allow online social network users to feel part of their network's successes, (2) promoting offline diffusion of information and (3) encouraging people to play an active role when using online social networks.Social implicationsBenefits can be derived from offering tools that permit receivers to take advantage of the selective self-presentation of other users. Such tools could have positive consequences for the welfare of online social network users.Originality/valueTo date, the literature has paid no attention to envy as an engine of information sharing. This aspect is especially relevant when discussing platforms whose main goal is precisely information sharing and that offer fertile ground for upward social comparisons.

Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel

“…For RQ4, considering offline-to-online in an omni-channel, Suárez Vázquez and Chica Serrano (2021) found that, regardless of channel structure, showrooms can generate benefits for manufacturers, retailers and the overall omni-channel supply chain. Swoboda and Winters (2020) analyzed the reciprocal effect between channel images of major purchasing channels and how they affect consumer loyalty.…”