Informed by the theory of the social construction of reality, this paper examines media framing of the tobacco issue in the United States over time. A comparative analysis reveals that both the New York Times and the Wall Street Journal defined the situation in the same manner -that smoking was associated with cancer and other illnesses, and that smokers should assume responsibility for smoking. However, although the New York Times coverage became less supportive of the tobacco industry over time, the Wall Street Journal supported the tobacco industry both over the 1964 Surgeon General's report and during the 1998 Minnesota trial. This suggests that ideology may play a role in the framing of reality.The tobacco issue has long been controversial in the United States. Over the years, the tobacco industry has fought an uphill battle with the government and the public sector over the reality of the link between smoking and cancer. The definition of the tobacco issue has changed over time. In 1964, a report by the Surgeon General stated that there was a strong association between smoking and cancer, yet the tobacco industry claimed that there was no conclusive evidence of this association. The 1964 report was a landmark event in evidence-based medicine in its causal inference of the harmful effects of smoking. In 1998, the reality at dispute in a Minnesota trial was whether the tobacco industry had committed fraud by withholding research results on the harmful effects of smoking. This paper attempts to determine whether there is a difference in the media frames of newspapers with different ideologies in their coverage of the tobacco issue. The Wall Street Journal and New York Times are used to examine whether ideology makes a difference to news coverage, 1 whether the ideology of a newspaper affects its reporting on the issue of smoking and health, and whether newspaper coverage of the tobacco issue changed over time.
Background and aims