“…Competiveness is defined as the degree to which, under free and fair market conditions, a country (through its SMEs for the purposes of this research) produces goods and services which meet the test of foreign competition (OECD, 1992, as cited in Bierut and Kuziemska-Pawlak, 2017). Extending the scope of research to cover an African country is timely as Africa is gradually increasing its importance in the global marketplace, and researchers have called for more business research on the continent (Damoah, 2018;Gomes et al, 2018;Liou and Rao-Nicholson, 2017;You, et al, 2018;Amankwah-Amoah, 2016). Increasing globalisation has made competitiveness essential for the survival of firms to encourage SMEs in their efforts to participate in the global marketplace (Coeurderoy, et al, 2012;Richard and Sumner, 2008).…”