“…Gupta et al, 1994;Ketokivi and Schroeder, 2004;Albu and Albu, 2012;Tucker and Parker, 2013), showing that they provide different and complementary perspectives since "neither perspective can, on its own, explain the success of firm behavior and the firm's relationship with the environment" (Volberda et al, 2012, p. 1040 f). By contrasting our findings with the insights from institutional theory and contingency theory, as well as PA theory, we believe that the analysis will be richer and deeper, since it is built on different and complementary perspectives.…”