“…Significant social changes are highly context-specific and they emerge and develop over time, with many also being long-term endeavours. Historical examples of social change include the Victorian public health movement (Szreter, 1988), the abolition of slavery (D'Anjou & Van Male, 1998), the US civil-rights movement (Schama, 2009), and the suffragette movement (Keck & Sikkink, 2000;McCammon, 2003). Some publicly funded initiatives seek to unleash the power of social change to tackle complex social problems which include family violence, attitudes to parenting, and how we think about mental illness and disability (Gravitas Research and Strategy, 2005;Point Research, 2010;Vaughan & Hansen, 2004).…”