Out of the shadows: Impact of SARS experience on Chinese netizens' willingness to donate for COVID-19 pandemic prevention and control

He, Kebin; Wang, Yujie; Zhang, Junbiao; Wang, Qingbin

doi:10.1016/j.chieco.2022.101790

Cited by 4 publications

(2 citation statements)

References 52 publications

(53 reference statements)

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“…First, the lack of an appealing fundraising theme (C4) is the most important factor with a weight of 0.117, which echoes previous research that it is difficult to achieve when a fundraising theme fails to generate donor interest and attention (Bagheri et al, 2019). When there is a major international social issue that needs assistance, an engaging fundraising theme will trigger donor motivation (He et al, 2022;Tessler et al, 2022). NPOs need to consider the time frame and potential donors when identifying a fundraising theme to ensure that it resonates with donors.…”

Section: Discussionmentioning

confidence: 66%

“…NPOs rely heavily on civil society donations to continue their charitable assistance programs (Gartner et al, 2021;van Dijk et al, 2019). However, NPOs often face many challenges in their fundraising activities, such as a lack of transparency in donation details (Ba et al, 2021), a lack of clarity in fundraising themes (He et al, 2022), charity fraud (Nguyen et al, 2022), and poor fundraising plans (Wu et al, 2022), which result in low donor confidence in NPOs. These fundraising challenges result in low donor confidence in NPOs.…”

Section: Introductionmentioning

confidence: 99%

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Exploring Potential Hindering Factors of NPO Fundraising Activities in a War Environment - Using a Modified Z-HISA Hybrid Model

Chang,

Pai,

Lin

2023

Preprint

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War poses serious threats to people's property and lives. When war occurs, many countries and non-profit organizations (NPOs) automatically launch fundraising activities to assist in the resettlement and rescue of refuges. However, NPOs often face many barriers in the fundraising process that prevent them from providing the necessary assistance to refuges in a timely manner. It is an important task to develop an evaluation framework to identify the hindering factors of fundraising activities. Therefore, this study proposes a novel hybrid evaluation model called Z-numbers Heterogeneous Influence and Strength Attenuation (Z-HISA), which aims to identify the 12 hindering factors of NPO fundraising activities, to examine the strength of these hindering factors and the positive and negative relationships among them, as well as to generate influence weights. The method takes into account the uncertainty of the experts' answers and measures the experts' confidence level, which is more in line with the experts' actual evaluation. The study used the influence classification map (ICM) to categorize the hindering factors of fundraising into four categories: core, driving, independent, and influence, to suggest management implications and improvements for NPO fundraising activities and to increase donors' willingness to give. The results show that a lack of an appealing fundraising theme, a lack of confidence in NPOs, and poor copywriting planning are the most common hindering factors of fundraising activities. Identifying these fundraising hindering factors can help NPOs develop fundraising strategies and improvement basis for fundraising, thereby increasing their fundraising success. On the academic side, we propose a novel hybrid model evaluation framework and methodological concepts that can be applied to other industries or related fundraising issues.

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Section: Discussionmentioning

confidence: 66%