Out of the Stands and Into the Community: Using Sports Events to Promote a Destination

Gray, Laura; Holdnak, Andrew

doi:10.3727/152599502108751578

Cited by 21 publications

(7 citation statements)

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“…The responses indicate that while most residents generally supported the 2010 event, a significant proportion of the residents interviewed questioned the use of public monies. Concerns relating to public expenditure on the infrastructure needed for mega events emerges in several resident studies (Kim et al 2006;Kim and Petrick 2005;Pennington-Gray and Holdnak 2002). It is, therefore, important for government, prior to the event, to provide people with information as to how these infrastructures will be utilised once the event is completed (Kim et al 2006).…”

Section: Perceptions and Attitudes Toward Aspects Relating To Venue Smentioning

confidence: 99%

Resident Perceptions of the 2010 FIFA Soccer World Cup Stadia Development in Cape Town

Bob

Swart

2009

Urban Forum

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The 2010 Federation Internationale de Football (FIFA) World Cup to be hosted in South Africa is expected to provide an opportunity to further the country's objectives of using sporting events to signal international recognition and promote socio-economic development. Studies on sport tourism events tend to focus on economic impacts and neglect social issues (Ritchie and Adair 2004). In particular, residents' perceptions are overlooked although they are often directly impacted by sport events, especially when they reside in close proximity to the event location. The 2010 FIFA World Cup is heralded as a once-in-a-lifetime opportunity with significant legacy benefits for South Africans. However, generally, the actual voices of local residents are absent in relation to debates pertaining to this event and concomitant anticipated benefits (Swart and Bob 2007). One hundred residents in each location were interviewed. The focus of the study was to examine the perceptions of the residents towards the proposed stadia development and potential impacts of the 2010 World Cup. The findings reveal that there is considerable support and positive perceptions relating to South Africa's hosting of the 2010 World Cup. However, there were several concerns raised in relation to the distribution of anticipated benefits and the impacts of the stadia on their lives.

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Section: Perceptions and Attitudes Toward Aspects Relating To Venue Smentioning

confidence: 99%

Resident Perceptions of the 2010 FIFA Soccer World Cup Stadia Development in Cape Town

Bob

Swart

2009

Urban Forum

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“…Participants in marathon events can spend a lot of money on registration fees and traveling, and consequently, a marathon race can create a positive impact for its host city (e.g., Daniels & Norman, 2003;Pennington-Gray & Holdnak, 2002). Therefore, it is of interest for event managers of marathon races to know more about the economic aspects of marathon participants and to understand what marathon runners are willing to pay for a specific running experience and for the overall journey.…”

Section: Introductionmentioning

confidence: 99%

Estimating Consumer's Willingness-to-Pay for Participation in and Traveling to Marathon Events

Wicker¹,

Hallmann²

2013

Event Management

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Although research on marathon running has gained in importance during recent years, a lack of research regarding the economic aspects of marathon runners has been clearly identified. The purpose of this study was to investigate the willingness-to-pay (WTP) for participation in and traveling to marathon events. Data on marathon runners in Germany were collected using a nationwide online survey (n = 285). Behavioral, psychographic (opinion), and demographic variables were used to explain the WTP for traveling to a marathon in Germany, in Europe, and overseas. Respondents were found to be willing to pay on average €270 for traveling to a marathon event in Germany, €568 to one in Europe, and €1,429 to an overseas marathon. The factor analysis showed that the psychographic variables could be summarized in four factors labeled casual, health-conscious, identitydriven, and switching. The regression results revealed that particularly psychographic (healthconscious, casual) and demographic variables (income) were significant determinants of WTP.

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“…Sport tourism events have become a special segment of tourism development and they offer the opportunity to bring spectators, participants and support staff to a community. Support for sport tourism events is sometimes controversial if a community is required to subsidise the event without a reasonable return to the community (Pennington-Gray & Holdnak, 2002). The research described in this paper examines how residents of a host community view a special sporting event over a one-year period.…”

Section: Introductionmentioning

confidence: 99%

Changes in Host Community Reactions to a Special Sporting Event

Twynam¹,

Johnston²

2004

Current Issues in Tourism

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Special events are a popular component of tourism and economic development strategies for communities and regions in many parts of the world. Researchers continue to develop an understanding of the positive and negative aspects of the events, and to assess residents' support for these events and their views about impacts. The main objective of this paper is to assess residents' reactions over a one-year period to hosting a special sporting event. The analysis is based on three community surveys, one undertaken before the event, the next immediately following the event, and the final one six months later. The research found that support remained high over this period, though a decline in overall support was evident. Over time, views about changes to facilities and services in the community shifted and there were distinct differences in residents' opinions on the impacts of hosting the event. The paper concludes that longitudinal studies must include a time-frame that extends beyond the immediate post-event period and, further, that a comprehensive event hosting impact scale would be useful for research in this field.

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Out of the Stands and Into the Community: Using Sports Events to Promote a Destination

Cited by 21 publications

References 0 publications

Resident Perceptions of the 2010 FIFA Soccer World Cup Stadia Development in Cape Town

Resident Perceptions of the 2010 FIFA Soccer World Cup Stadia Development in Cape Town

Estimating Consumer's Willingness-to-Pay for Participation in and Traveling to Marathon Events

Changes in Host Community Reactions to a Special Sporting Event

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