“…In terms of sector retention, when women do study computer science and enter the ICT sector they are twice as likely to leave than men (termed the 'leaky pipeline'), attributed by Main & Schimpf [10], to "work-family conflicts, the occupational culture of computing fields, and limited mentoring and networking opportunities", and for reasons such as lack of flexibility in contracts, expectations of excessive hours and lack of recognition within their employer's organizations [11]. Despite the best efforts of outreach initiatives (for example, [5]; [12]), the gender imbalance in the UK, as elsewhere, remains pronounced. The underlying principles of many well-meaning interventions have now been questioned, for example, Frieze & Quesenberry [13] raise a concern that the essentialist approach which promotes gender-specific messages is hampering progress, indeed, counter-productive.…”