“…The study builds on previous studies from other regions of the world which have investigated the generation of innovations (Adenle, Manning, & Azadi, 2017;Kassie, Teklewold, Jaleta, Marenya, & Erenstein, 2015); the adoption and use of innovations in agribusiness (Kassie et al, 2015;Morrone, 2017) and rural innovation. Previous research on promotion of integrated pest management, technical training, and technical visits to promote rural innovation has also been considered (Morrone, 2017;Sunding & Zilberman, 2002). The authors also draw from the Brazilian scenario, particularly studies on the practices in floodplain regions in the Amazon involving quality agricultural production with better income for families (Abizaid, Coomes, Takasaki, & Arroyo-Mora, 2018;Miltner & Coomes, 2015) use of innovative nondestructive practices (Cotta, 2015) which is the characteristic difference of common agricultural usage in the region.…”