“…1 Outsourcing can lead to hollowing out and an accompanying loss of competitive distinction (Bettis, Bradley, and Hamel, 1992;Chesbrough and Teece, 1996), a danger especially eminent in industries where little value is added by integration and assembly (Brusoni, Prencipe, and Pavitt, 2001). Outsourcing increases transaction costs (Williamson, 1975) in subtle, not so visible ways (Masten, 1993), due to the difficulty of monitoring behaviour of 1 It is an interesting paradox that supporters of outsourcing are often found within the camp of the inside-out view of firm strategy, which argues competitive advantage starts with core competences and firm resources inside the firm, while the opponents of outsourcing are those that use an outside-in approach, arguing competitive advantages arises from analysing the industry structure and positioning the firm in that industry.…”