Outstanding Universal Value and Sustainability at Ban Chiang World Heritage, Thailand

Gozzoli, Pattarachit Choompol; Gozzoli, Roberto B.

doi:10.1080/2159032x.2022.2098652

Cited by 3 publications

(1 citation statement)

References 65 publications

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“…The WNHS refers to a natural resort or an obviously described natural zone with OUV from the view of science, conservation, and natural beauty. The OUV is the maximum direct manifestation of heritage charm and essential attractiveness for tourist growth, which is also the key effort of WHS preservation [3,60]. Travel resort charm is a main feature of tourist academic research, whether it is from perceived emotional experience or functional service perspective, the OUV is certainly the center rank of the site [19].…”

Section: Perceived Ouv Attractionmentioning

confidence: 99%

Stimulus-Organism-Response Framework: Is the Perceived Outstanding Universal Value Attractiveness of Tourists Beneficial to World Heritage Site Conservation?

Nian

Zhang

et al. 2023

IJERPH

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Tourists have been attracted to world heritage sites (WHSs) by their Outstanding Universal Value (OUV). In view of the Stimulus-Organism-Response (S-O-R) framework and the theory of attitude and behavior, by employing 563 tourist samples from Mount Sanqingshan National Park, and using structural equation modeling, we examine tourist behavioral intention for heritage conservation, and the following conclusions were drawn: (1) the S-O-R theory revealed the behavioral intentions of tourists to protect WHSs; (2) as a stimulus, tourists’ value perception and destination attachment were positively affected by the OUV attractiveness, and their perceived value had a positive influence on heritage conservation, although the hypothesis of destination attachment to heritage conservation was not supported; (3) heritage-conservation education and knowledge positively influenced tourists’ behavioral intentions towards heritage protection, and tourists’ heritage protection attitude had a positive influence on their behavioral intention; and (4) a framework of the influence mechanism for tourists’ heritage conservation based on the S-O-R theory was proposed, while tourists’ cognitive and affective attitudes impacted on heritage protection intention which, in turn, further enhanced the tourists’ perception of the OUV. Conclusively, the measures and implications were proposed for improving conservation and management of WHSs, in particular to achieve the sustainable development of the tourist industry and world heritage sites.

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Section: Perceived Ouv Attractionmentioning

confidence: 99%

Stimulus-Organism-Response Framework: Is the Perceived Outstanding Universal Value Attractiveness of Tourists Beneficial to World Heritage Site Conservation?

Nian

Zhang

et al. 2023

IJERPH

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How Outstanding Universal Value Attractiveness and Tourism Crowding Affect Visitors’ Satisfaction?

Nian

Chen

Zhang

et al. 2023

Behavioral Sciences

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A World Heritage Site is a masterpiece of mankind and/or nature that possesses outstanding universal value (OUV). In this regard, the 5Cs strategic objectives (credibility, communication, capacity-building, conservation, and community) set by the World Heritage Committee have become a main issue for WHS sustainable development. As one of the key stakeholders of WHS, tourist’s perceived OUV attractiveness, congestion, and attitudinal behavior have significant implications for heritage protection and tourism’s sustainable development. Based on the perspectives of OUV attractiveness and perceived tourist crowding, and taking into account destination attachment, the influencing factors and mechanisms of tourist satisfaction are investigated. In view of the 536 questionnaire responses from tourists of Mount Sanqingshan National Park, the structural equation modeling approach was employed to study tourist satisfaction. The conclusions were sketched: (1) tourist crowding perception did not have a significant negative effect on OUV attractiveness; destination attachment, and tourist satisfaction, and the degree of crowding perception was low; (2) the OUV attractiveness has a significant positive influence on destination attachment and tourist satisfaction, which fully highlights the charm of OUV and its important role in shaping tourists’ attitudes/behaviors; (3) destination attachment has a significant positive effect on tourist satisfaction, indicating that tourists’ heritage-place attachment contributes to tourist satisfaction. Finally, the analysis of tourism crowding, OUV, and the satisfaction framework proposed broaden the horizons of visitor satisfaction research, which is also a positive response to the strategic objectives of the 5Cs of WHS, with some practical implications for heritage preservation and visitor management in World Heritage Sites.

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Tourist Crowding versus Service Quality: Impacting Mechanism of Tourist Satisfaction in World Natural Heritage Sites from the Mountain Sanqingshan National Park, China

Nian,

Chen,

Yan

et al. 2024

Sustainability

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World Heritage Sites (WHS) possess outstanding universal value (OUV) centered on science and aesthetics, and the large scale of tourism has a certain influence on sustainable development, which will have some degree influence on the quality of tourist service and experience. Taking the World Natural Heritage Site Mount Sanqingshan National Park in China as a case, we collected 535 samples of tourists and used structural equation modeling as a methodology to construct a theoretical framework from the perspective of tourists’ perception, including tourism crowding (functional crowding, personal crowding, and social crowding), service quality (interpretation, goods, commuting, accommodation, and catering), tourists’ satisfaction, and OUV attractiveness as intermediary variables. The results were: (1) tourist crowding has a substantial negative influence on satisfaction, and the negative influence on OUV attractiveness is not tenable; (2) service quality has a substantial positive impact on OUV attractiveness and satisfaction; (3) the tourists’ perception of OUV attractiveness has a mediating influence on service quality and satisfaction, but there is no mediating impact on tourism crowding and satisfaction; (4) this paper puts forward the SCA-S (service, crowding, attractiveness, and satisfaction) framework of WHS, and explores impact factors and mechanisms of visitor satisfaction of WHS from different aspects. The relevant research conclusions have some theoretical value and practical significance for the interpretation and display of heritage value, improved service quality, and tourism experience, and they are conducive to protecting WHS.

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Outstanding Universal Value and Sustainability at Ban Chiang World Heritage, Thailand

Cited by 3 publications

References 65 publications

Stimulus-Organism-Response Framework: Is the Perceived Outstanding Universal Value Attractiveness of Tourists Beneficial to World Heritage Site Conservation?

Stimulus-Organism-Response Framework: Is the Perceived Outstanding Universal Value Attractiveness of Tourists Beneficial to World Heritage Site Conservation?

How Outstanding Universal Value Attractiveness and Tourism Crowding Affect Visitors’ Satisfaction?

Tourist Crowding versus Service Quality: Impacting Mechanism of Tourist Satisfaction in World Natural Heritage Sites from the Mountain Sanqingshan National Park, China

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