“…Even though this paper explores the case of the Ainu from a socioeconomic perspective, it considers the concept of local territory value creation basically in terms of indigenous happiness and well-being (Harrison & Wicks, 2013) outputs and elements which are currently seen as its fundamentals, such as the local communities' involvement and development and the shift from transactions to relationships (Freeman et al, 2010;Fassin et al, 2017;Freeman et al, 2018) in order to create a new equilibrium (Venkataraman, 2002) based on stakeholder networks (Boiral & Heras-Saizarbitoria 2017), mutual trust (Greenwood & Van Buren III, 2010), engagement (Greenwood, 2007) and stakeholders initiatives (Brondoni et al, 2019). Through the lens of what is said, the local territory and culture management must be rethought from Durkheim's (1893) sociological point of view, according to which, the replication of social power structures is supported by ethnic ties.…”