2024
DOI: 10.1111/ijcs.13029
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Over two decades of research on choice overload: An overview and research agenda

Breeze Mary Jacob,
Sam Thomas,
Joshy Joseph

Abstract: Since Alwin Toffler coined the term choice overload in 1970, no systematic literature review has been conducted on this subject. At the same time, the three meta‐analytic studies available on the topic does not provide a comprehensive picture of the same. This systematic literature review seeks to critically evaluate the extant research on choice overload for 22 years using insights from 92 articles. After locating the major articles in the choice overload literature, we identified the theories used by researc… Show more

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Cited by 5 publications
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References 141 publications
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