“…The magnitude of incentive contrast effects in these studies (i.e., the responses of subjects that experience a reward shift relative to the responses of subjects that experience the secondary reward continually, but are otherwise treated identically) reveals that reward expectations are under direct stimulus control. In simultaneous incentive contrast experiments, where two stimuli with different schedules of reinforcement are presented alternately, the behavioral contrast that results from the transition of reinforcement schedules is more pronounced, for example, when the reinforced stimuli share many common elements (Bloomfield, 1972;Blough, 1988;Bower, 1961;Chechile & Fowler, 1973). In addition, static contextual cues-the apparatus and other background cues-may contribute to contrast effects induced by a reduction of reward (Dachowski & Brazier, 1991;Daniel, Wood, Pellegrini, Norris, & Papini, 2008;Flaherty, 1982).…”