Overcoming institutional voids in the home country for internationalization: an exploratory examination of institutional strategies of Indian MNEs

Abstract

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Liabilities of origin and its influence on firm's corporate social performance? A study of emerging market multinational corporations

“…Liability of origin refers to the situation wherein diverse stakeholders of EMNCs such as global consumers, civil society, and government engage in adverse institutional attribution and develop unfavorable perceptions toward EMNCs due to negative stereotypes associated with their country of origin. EMNCs adopt both market and nonmarket strategies to overcome liabilities of origin, and such strategies can be mainly categorized as internalization, institutional borrowing, substitution, and signaling (Doh et al, 2017; Nayyar & Maity, 2021).…”