In many industries, we can observe a paradigm shift from traditional value creation towards value co-creation and open production approaches. The boundaries of companies dissolve and many more stakeholders (suppliers, customers, users, community members etc.) are integrated into the value creation process. Thus, a new understanding and taxonomy of value creation becomes necessary to serve as a reference model in order to describe new phenomena based on the principles of so-called Bottom-up Economics. In an industrial context, openness as a precondition for participation, cooperation and interaction can be seen as a critical success factor. The need for a theory of a distributed and open value creation will be revealed by integrating case observations and conceptual insights from literature that are concerned with co-creation phenomena from a Production Engineering point of view.