Overcoming the liability of origin by doing no-harm: Emerging country firms’ social irresponsibility as they go global

Fiaschi, Davide; Giuliani, Elisa; Nieri, Federica

doi:10.1016/j.jwb.2016.09.001

Cited by 168 publications

(155 citation statements)

References 79 publications

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“…This study advances our understanding of how emerging market firms can overcome the liability of origin, or negative perceptions of emerging market firms' behavior associated primarily to the weak institutional environment in which they operate (Ramachandran & Pant, 2010). Extant research suggests that these firms can be proactive in aligning themselves to the practices and characteristics of other legitimate global actors to overcome the liability of origin (Fiaschi et al, 2017;Marano et al, 2017;Zheng et al, 2015). Such actions from a signaling perspective are considered direct signals and are aimed at increasing the firm's credibility with other global players (Connelly et al, 2011).…”

Section: Discussionmentioning

confidence: 90%

“…Drawing on signaling theory (Bergh, Connelly, Ketchen Jr, & Shannon, 2014;Connelly et al, 2011;Spence, 1974), we propose that committed and trustworthy emerging market firms in search of international licensing contracts will benefit from signals that convey information about their good quality and intent and reduce the negative perceptions and stereotypes. Research shows that adoption by emerging market firms of CSR reporting and policies is increasing to demonstrate their quality, and enhance their credibility with foreign partners (Fiaschi et al, 2017;Marano et al, 2017;Zheng, Luo, & Maksimov, 2015). Such actions aimed deliberately at providing information on quality and intent are direct signals (Connelly et al, 2011) and are efficacious if they are observable and sufficiently costly for them not to be imitated by low quality firms (Bergh et al, 2014;Connelly et al, 2011).…”

Section: Theory and Hypothesesmentioning

confidence: 99%

“…Foreign licensors anticipate higher risks of missing rents and knowledge and technology misappropriation in relation to emerging market licensees, and can be reluctant to share their knowledge with these firms (Mottner & Johnson, 2000). Several studies highlight firm-level initiatives such as corporate social responsibility (CSR) reporting and policies which are adopted by emerging market firms to convey positive information on unobserved organizational attributes and overcome their liability of origin (Fiaschi, Giuliani, & Nieri, 2017;Marano, Tashman, & Kostova, 2017;Marquis & Qian, 2013). In the signaling literature, such initiatives are considered direct signals or intentional actions by firms to demonstrate their quality and intent (Connelly, Certo, Ireland, & Reutzel, 2011).…”

Section: Introductionmentioning

confidence: 99%

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Diaspora Ownership and Technological Licensing by Emerging Market Firms

2019

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Emerging market firms are at a disadvantage in the international markets for technology due to their liability of emergingness which reduces their attractiveness as contractual partners. We propose diaspora ownership as a credible and informative indicator of quality and trustworthiness which homeland firms leverage to license technology from abroad. We suggest also that this reputational effect depends on subnational firm location characteristics. We test our argument on a matched sample of 588 Indian manufacturing firms operating between 2006 and 2015. Our empirical results confirm our expectations in support of the value of ownership-based connections between diasporans and their homeland firms.

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Section: Discussionmentioning

confidence: 90%

Section: Theory and Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Diaspora Ownership and Technological Licensing by Emerging Market Firms

2019

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“…In line with prior research (Fiaschi et al, 2015(Fiaschi et al, , 2017Nieri & Giuliani, 2018;Ruggie, 2008;Wettstein, Giuliani, Santangelo, & Stahl, 2019), The variable "analytical thinking" from LIWC was used to measure analytical language, and the variable "authentic" was used to measure authentic language.…”

Section: Independent Variablesmentioning

confidence: 99%

Does involvement in corporate social irresponsibility affect the linguistic features of corporate social responsibility reports?

Corciolani

Nieri

Tuan

2019

Corp Soc Responsibility Env

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Companies publish corporate social responsibility (CSR) reports to inform their stakeholders of their CSR efforts. However, the literature has shown that these reports can be used as a way to offset companies' involvement in corporate social irresponsibility (CSIR). By relying on a cognitive‐linguistic perspective, we investigate whether firms respond to their own irresponsible business conduct by changing their CSR reports' linguistic features and, if so, how. We use a sample of 135 large corporations headquartered in developed countries between 1995 and 2014. An analysis of their CSR reports reveals that the more a firm is involved in irresponsible business conduct, the more likely it is to use narrative (instead of analytical) and deceptive (instead of authentic) language. Moreover, we show that these two trends are particularly evident for highly internationalised firms.

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“…The country of origin may be played to become a competitive advantage (Cuervo‐Cazurra & Un, ) and a scale may be even be developed to turn the image of a country into an advantage (Suter, Borini, Floriani, da Silva, & Polo, ). However, negative country of origin images are frequently grounded on overarching impressions, as weak institutions and weak market reputations, that entrepreneurs may find hard to change individually (Fiaschi, Giuliani, & Nieri, ). Commendable entrepreneurs trapped into such negative perceptions may feel incapable of overcoming them, perhaps to the extent of shaping a weak image of themselves.…”

Section: Could a Negative Country Of Origin Image Become A Self‐fulfimentioning

confidence: 99%

Technology from emerging markets: Why serendipity played a role in exports of Brazilian software

Behrens

2019

Thunderbird Intl Bus Rev

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Brazilian software exports still do not match a relatively high local prowess in the matter. The negative country of origin image for technology products may only emphasize a tendency to avoid international exposure among entrepreneurs. I suggest that lack of self-esteem may play an important part in hindering Brazilian competitiveness and I point out to the roots of the negative portrayal of themselves, buying in to the negative image that gives place to the country of origin effect. Much of this interpretation may be relevant to other former colonies and are applicable to other creative industries. I draw on three cases in which Brazilian software companies awaited foreigners to invite them to export and I illustrate that a strong Brazilian reluctance to expose themselves abroad may be at play. I seek to explain the roots of that reluctance in a lack of worldliness as well as in an attitude that may have psychoanalytical foundations grounded in genesis of Brazil and in the way this development affected its institutions and the people's Weltanschauung. The policy implications are significant, as expecting Brazilians technology entrepreneurs to sell technology products at fairs, may be the wrong way to go. Instead, an export policy that allows for building partnerships capable of allowing for mitigating risks, building affective relationships, and better understanding of the other will require rebalancing policies, that is, less participation in fairs and more two-way internships, policies which are likely to render more palpable results among Brazilians and possibly among other former colonial nations. K E Y W O R D SBrazil, country of origin effect, serendipity, strategy, technology exports

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Overcoming the liability of origin by doing no-harm: Emerging country firms’ social irresponsibility as they go global

Cited by 168 publications

References 79 publications

Diaspora Ownership and Technological Licensing by Emerging Market Firms

Diaspora Ownership and Technological Licensing by Emerging Market Firms

Does involvement in corporate social irresponsibility affect the linguistic features of corporate social responsibility reports?

Technology from emerging markets: Why serendipity played a role in exports of Brazilian software

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