Overdoselifesavers.org: a mixed-method evaluation of a public information website on experiences of overdose and using take-home naloxone to save lives

Abstract

Aims: Overdoselifesavers.org was created as part of a larger Australian research project investigating impediments to take-home naloxone uptake. The aim of the project was to create a resource to enhance public and professional understandings of take-home naloxone and to counter stigmatising misconceptions about overdose. This article presents the findings of a mixed-method evaluation of Overdoselifesavers.org that assesses its success in achieving these goals. Methods: Following an established approach, three data sources were analysed: (1) the reach of the website (website analytics); (2) website audience response (evaluation survey); and (3) other indicators of use and impact (including social media referrals and organisational links). Findings: In the 10-week evaluation period, Overdoselifesavers.org had 1769 unique visitors. Responses to the survey praised the website as a means of challenging stereotypes and supporting take-home naloxone uptake. Twenty-two organisations had linked to the website and 324 social media referrals were recorded. Conclusions: These data indicate that Overdoselifesavers.org has begun connecting with audiences and enhancing knowledge about and support for take-home naloxone. Continually building engagement and use of the website outside the alcohol and other drug sector warrants ongoing attention. Further research on developing suitable evaluation methods for novel initiatives such as research-based public websites is needed.

Virtual and remote opioid poisoning education and naloxone distribution programs: a scoping review

“…A cross-sectional web-based survey and a mixed-methods study have demonstrated the unique position of bystanders in reversing opioid poisonings and saving lives, provided they are equipped with naloxone and the knowledge to administer it effectively (56,57). However, the bulk of these studies are based in the USA, with only one study conducted in Australia (33). Opioid poisoning is a global concern, demonstrating a pressing need to implement and evaluate virtual OPEND programs worldwide to increase access to this intervention (2).…”

“…However, the bulk of these studies are based in the USA, with only one study conducted in Australia(33). Opioid poisoning is a global concern, demonstrating a pressing need to implement and evaluate virtual OPEND programs worldwide to increase access to this intervention(2).…”

“…Among the 27 studies that reported on the duration of the intervention, the educational components ranged from five minutes to two hours, with interventions typically lasting 20 minutes (n=6, 19%). Four studies (13%) used a self-directed approach, in which participants could complete the intervention in their own time (30,32,33,47). Of the self-directed interventions, one reported the average amount of time taken for participants to complete their training, and none reported drop-out rates.…”

“…The types of assessments used in website interventions varied significantly. One study reported increased knowledge and confidence in discussing opioid poisoning (33), and another showed that most participants correctly identified basic signs of opioid poisoning and appropriate responses (47). One of the interventions reported that of the participants visiting the website, a majority indicated that they visited for professional reasons (33).…”

“…One study reported increased knowledge and confidence in discussing opioid poisoning (33), and another showed that most participants correctly identified basic signs of opioid poisoning and appropriate responses (47). One of the interventions reported that of the participants visiting the website, a majority indicated that they visited for professional reasons (33). Another intervention showed no difference in knowledge between participants that indicated professional or personal interest, with the personal interest group were more likely to obtain naloxone (47).…”