To present the characteristics of pole number and pole shape of the core, the five-phase wound-field doubly salient generators (WFDSGs) with symmetric phase inductance are studied and optimised in this paper, considering the split ratio, slot fill factor and core fringing effect. Based on the principle and structure of the five-phase WFDSGs, the winding induced electro-motive force under different number of poles is theoretically analysed. The constraints for parameter optimisation design including slot fill factor, split ratio and magnetic density characteristic are given. The finite element models of 30/24-pole and 20/16-pole WFDSG are established, and the comparative simulation analysis is carried out. It is pointed out that when the inner and outer diameters of the stator and rotor, the axial length and the maximum magnetic density are constant, the induction electromotive forces of the WFDSGs with different pole numbers and same phase coil number are same. Considering the pole fringing effect, the rotor pole equivalent width is the sum of the rotor pole actual width and 4 times of the air gap. The comparison experiments between the 30/24-pole and 20/16-pole WFDSGs were carried out, which verified the correctness of the theoretical analysis and finite element analysis (FEA).