Overview of Neobanks Model and Its Implications for Traditional Banking

Temelkov, Zoran

doi:10.46763/yfnts2031156t

Cited by 3 publications

(4 citation statements)

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“…The evolving landscape of the banking industry has paved the way for disruptive newcomers to challenge the conventional banking paradigm. As asserted by Temelkov (2020), neobanks, also known as app-only banks or challenger banks, operate exclusively in the online domain, thereby eliminating the need for physical branches to deliver financial services. This paradigm shift poses significant implications for traditional banks, which are heavily dependent upon technological innovations across their operations.…”

Section: Literature Reviewmentioning

confidence: 99%

High street banking on the app: branding strategies of traditionally-driven neobanks

Mogaji,

Nguyen

2024

IJBM

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PurposeSeveral high street retail banks are extending their brands into digital banking through fully digital, app-only neobanks, which have been described as traditionally-driven neobanks (TDNBs). These TDNBs are considered a form of brand extension, representing the increased complexity of branding banks and financial institutions. This study explicitly addresses the branding strategies employed by TDNBs.Design/methodology/approachThis study has adopted a case study research design, using a multi-stage data collection strategy. Initially, interviews were conducted with bank managers, followed by interviews with customers. Later, user-generated content was extracted through verified reviews from the app store. Subsequently, these three strands of data were thematically analysed and triangulated, in order to gain a holistic understanding of the branding strategies used by TDNBs.FindingsThree key themes emerged regarding the branding strategies of the TDNBs: aligning with the parent brand, reinforcing the digital experience, and enhancing the brand image.Research limitations/implicationsThis study contributed to the growing body of research on marketing, branding, and digital transformation of bank services. As more traditional banks are exploring opportunities to pivot and explore other fintech options, this study offers significant insights that will help in managing brand experience and promotion across customer journeys in the banking sector.Practical implicationsThis study contributes to the growing body of research on marketing, branding, and digital transformation of bank services. Even as more traditional banks explore opportunities to pivot as well as other fintech options, this study offers significant insights to help manage brand experience and promotion across customer journeys in the banking sector.Originality/valueWhile previous studies on banking and financial services have concentrated on traditional retail and high street banks, there is a need for a greater understanding of the brand positioning of digital banks, especially those created by traditional banks.

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Section: Literature Reviewmentioning

confidence: 99%

High street banking on the app: branding strategies of traditionally-driven neobanks

Mogaji,

Nguyen

2024

IJBM

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“…New infrastructure construction can realize comprehensive coverage of fintech services, effectively solving the problem of unserved long-tail groups and insufficient supply of traditional manpower [6,37]. Specifically, the construction of new infrastructure can not only open the barriers of one party and three parties' data through electronic channels and other online modes, accelerating the process of financial disintermediation [38][39][40], but also centralize the processing of information resources, lower the bar of financial services and reduce the operation and maintenance cost of physical outlets [41].…”

Section: Theoretical Analysismentioning

confidence: 99%

Impact of Broadband China Infrastructure Strategy on Fintech: A Quasi-Natural Experiment

Cao,

Shen,

Chen

et al. 2024

Sustainability

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Fintech has made an important contribution to the inclusive and sustainable balanced development of the digital economy, and how to improve its development has become a research hotspot. This paper utilizes the Broadband China strategy approved in 2013 as the policy shock, and constructs a DID model to analyze the impact of new infrastructure construction on fintech. The study shows that new infrastructure construction is conducive to the improvement of fintech, and this impact is realized through the all-encompassing expansion of the breadth of fintech coverage and further exploration of the depth of its use. Moreover, heterogeneity studies find that the driving effect of new infrastructure construction on fintech is more prominent in eastern cities, sub-provincial cities, large-scale cities and cities with low levels of traditional infrastructure. This study not only provides evidence for assessing the policy effect of new infrastructure construction, but also provides theoretical and empirical support for how the state promotes the development of fintech, which has certain policy implications.

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“…Penemuan ini juga didukung oleh Phan et al, 2020 yang dalam penelitiannya menemukan bahwa pertumbuhan Fintech dapat menghalangi kinerja bank. Anastasia & Munari, (2021); Chen (2020) dan Temelkov (2020), menemukan bahwa transaksi internet/digital banking justru berpengaruh negatif terhadap profitabilitas bank dikarenakan hal tersebut hanya akan menimbulkan biaya operasional atau biaya tambahan lainnya yang lebih besar dibandingkan dengan pendapatan bank. Selanjutnya penelitian Anggreini & Singapurwoko, (2019) menemukan terdapat perbedaan sebelum dan sesudah munculnya Fintech pada rasio likuiditas dan rasio profitabilitas Bank Perkreditan Rakyat yang berpengaruh negatif signifikan sehingga disimpulkan kemunculan Fintech mempengaruhi kualitas aset dan profitabilitas BPR.…”

Section: Analisis Perbedaan Rasio Profitabilitas Perbankan Sebelum Da...unclassified

“…Sebaliknya, semakin tinggi nilai rasio BOPO Bank maka mengindikasikan semakin tinggi pengeluaran operasional bank dibandingkan dengan pendapatannya yang menunjukkan bahwa efisiensi bank rendah. Perubahan strategi pastinya akan berpengaruh pada biaya operasional, biaya administrasi dan biaya lainnya yang dapat mempengaruhi rasio BOPO bank (Temelkov, 2020). Hal ini dibuktikan secara empiris oleh Cupian Teknik analisis data penelitian yang digunkaan adalah analisis statistik deskriptif dan inferensial yang di analisis melalui aplikasi software SPPS 25.…”

Section: Analisis Perbedaan Rasio Profitabilitas Perbankan Sebelum Da...unclassified

Analisis Perbedaan Rasio Profitabilitas Perbankan Sebelum Dan Sesudah Adanya Layanan Keuangan Berbasis Teknologi (Fintech)

Trisna Dewi,

Badjra

2023

EEB

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Kemudahan dan kenyamanan yang diberikan oleh Financial Technology membuat bank harus menghadapi posisi persaingan dengan pesat nya perkembangan Fintech, salah satunya yaitu Bank Perkreditan Rakyat. Tujuan penelitian ini adalah untuk mengetahui perbedaan rasio profitabilitas Bank Perkreditan Rakyat di Provinsi Bali terhadap munculnya Financial Technology. Return On Asset (ROA), Return On Equity (ROE), Net Interest Margin (NIM) dan Beban Operasional terhadap Pendapatan Operasional (BOPO) adalah rasio profitabilitas yang digunakan dalam penelitian ini. Sampel dalam penelitian ini adalah 27 BPR Provinsi Bali yang ditentukan berdasarkan metode purposive sampling dengan kriteria tertentu. Uji Paired T – Test serta Uji Wilcoxon Test digunakan dalam menganalisis data penelitian ini. Hasil penelitian menunjukkan bahwa terdapat perbedaan signifikan yang terjadi terhadap rasio Return On Asset (ROA), Return On Equity (ROE), Net Interest Margin (NIM) dan Beban Operasional Pendapatan Operasional (BOPO) Bank Perkreditan Rakyat (BPR) sebelum dan sesudah adanya Financial Technology

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Overview of Neobanks Model and Its Implications for Traditional Banking

Cited by 3 publications

References 0 publications

High street banking on the app: branding strategies of traditionally-driven neobanks

High street banking on the app: branding strategies of traditionally-driven neobanks

Impact of Broadband China Infrastructure Strategy on Fintech: A Quasi-Natural Experiment

Analisis Perbedaan Rasio Profitabilitas Perbankan Sebelum Dan Sesudah Adanya Layanan Keuangan Berbasis Teknologi (Fintech)

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