Nowadays, solar energy is considered to be one of the most developed renewable energy sources, and its production capacity has increased in recent years. To optimize yields and production, the correct selection of the location of these plants is essential. This research develops a methodological proposal that allows for detecting and evaluating the most appropriate places to implement solar photovoltaic plants almost automatically through GIS tools. A multi-criteria analysis is proposed to analyze large extensions of land with ten duly weighted criteria that cover the energy and territorial requirements that any installation must meet. The method assigns each site a location coefficient that reflects the weighting of the chosen criteria so that the value ordered from highest to lowest reflects the best to the worst location. Unlike other research works that can be considered similar, the methodological proposal is much more consistent than traditional alternatives as it uses a multi-criteria analysis and a weighting mechanism that is also statistically consistent, objective, and based on logical criteria. This innovative methodology is applied to Cantabria (north of Spain), although it could be used for other contexts.