Development is contentious in high‐amenity rural areas experiencing migration‐driven population growth. While some residents welcome the associated economic, demographic, and social changes, others resist these changes. Using survey data, we examine the predictors of views on amenity‐led development in rural recreation counties across the United States, including to what extent there is evidence of a “culture clash,” that is, whether values and attitudes of new and long‐term residents differ about local development issues as is often assumed. In addition, we examine whether attitudes toward development impact an important community outcome—residents’ involvement in their community. We find that development broadly speaking is a divisive issue in rural recreation areas and that there is evidence for a culture clash over development. Newer residents are less likely to see development as a problem in their community than long‐term residents, yet more likely to think existing rules to restrict development are good, providing mixed support for the “gangplank” hypothesis. We find that those who see development as a problem are more likely to be involved in local organizations. This research provides a better understanding of views of development in rural recreation counties and evidence of how these attitudes matter in broader community outcomes.