“…Thus, many scholars dichotomize firm identity based on a family ownership percentage cut-off (Biscotti et al, 2018; Cannella et al, 2015; Martinez-Garcia et al, 2022; Wei et al, 2020), or on criteria that account for both family ownership and management (Bingham et al, 2011; Dibrell et al, 2019; Jain & Prakash, 2017; Magistretti et al, 2020; Thiele & Wendt, 2017). Others instead consider the percentage of family ownership to study the firm owners’ identity (Cho & Lee, 2020; García-García et al, 2020; Jabbouri & Jabbouri, 2021), or the extent of the family and business identity fit/overlap (Block & Wagner, 2014; Dou et al, 2019), assuming that larger percentages of family ownership equal larger family and business identity fit/overlap.…”