Ad ual catalytic protocol for the direct arylation of non-activated C(sp 3 )ÀHb onds has been developed. Upon photochemical excitation, the excited triplet state of ad iaryl ketone photosensitizer abstracts ah ydrogen atom from an aliphatic C À Hbond. This inherent reactivity was exploited for the generation of benzylic radicals which subsequently enter an ickel catalytic cycle,a ccomplishing the benzylic arylation.