Cross‐linking of phosphoric acid doped polybenzimidazole membranes as fuel cell electrolytes represents an attractive approach to improving the mechanical robustness at a high acid loading. Numerous cross‐linking concepts have been reported in the literature, but a deeper understanding of how the cross‐linking chemistry affects the physicochemical properties of the membrane and its fuel cell performance and durability remains to be assessed. In this work, a series of cross‐linked membranes are prepared using cross‐linking agents of different regio‐chemistry and steric nature. It is shown, that the nature of the cross‐linking agent has a large impact on the effective degree of cross‐linking, which in turn determines the acid doping characteristics and ultimately the fuel cell performance and acid retention during long‐term operation.